When a Laptop Died and WildKind Was Reborn…
When someone says “collection” in the world of patterns, most people think… neat. Everything fitting together, one hero design, smaller sidekicks in the background. Boring, right? In art, you might think of Van Gogh’s Sunflowers, Monet’s Water Lilies, or Andy Warhol’s Soup collection - one subject, repeated over and over in a pretty, predictable, packaged.
This “collection” idea has been around forever. Back in the day, collectors commissioned series of works - biblical stories, mythological sagas - all carefully tied together. Cohesion made sense: it told a story, showed off status, looked fancy. Museums loved it too, putting together exhibitions that spelled out a clear theme. By the 20th century, galleries and collectors were all over recognisable, repeatable bodies of work. Easier to sell, easier to market. People started loving things that fit neatly into boxes - think corporate interiors, branded everything… and yes, the beige movement. Ugh. Don’t get me started.
Now, as we push further into this jungle of becoming, things start to shift. Not wildly, not chaos-level, but enough to loosen those “shoulds.” And that’s where Untethered Blooms floats in.
But WildKind? It doesn’t do neat little boxes. It needs to shine. Each piece stands alone, made for the person who’ll see themselves in it. WildBloom kicked things off: a journey from the city streets into the wild, still holding onto some “traditional” ideas of what “wild” could be.
Meet Untethered Bloom 🌿
Untethered Bloom drifts into the WildKind collection like a gentle breeze through the trees - soft, effortless, and completely its own. It’s about loosening ties, giving yourself space to move, grow, and explore, while still finding your place in the world.
Each bloom floats freely, sometimes bold, sometimes quiet, but always in harmony. It’s not about breaking rules dramatically - it’s about subtle freedom, a quiet shift, a sense of lightness. Each bloom seems untethered yet belonging, inviting you to breathe, step lightly, and notice the beauty in movement and space.
And for those following along, the adventure doesn’t stop here - there’s another new pattern stepping into the WildKind collection in just a week. Keep your eyes peeled, because the journey into the wild is far from over.
Looking Ahead: The Full WildKind Collection 🌿
While Untethered Bloom is the newest wild addition, it’s just a taste of what’s to come. The full WildKind collection is set to launch in February, bringing together all the patterns we’ve revealed so far - and a few surprises yet to be seen.
If you’re a business, designer, or brand curious about working with any of the patterns released so far (WildBloom or Untethered Bloom), or just want to explore the upcoming collection, feel free to get in touch. I’d love to hear from you, brainstorm ideas, or share more about how these patterns can come to life in your projects.
The collection is designed to be flexible, vibrant, and full of character - perfect for those looking for something a little different, a little wild, and completely unique.
✨ That’s all for now from the WildKind jungle - but the adventure doesn’t stop here. Keep your eyes peeled next week for the next pattern stepping into the collection. Until then, breathe, wander, and enjoy a little wildness wherever you are. 🌿
